Conversion Certainty Checklist™ available now!
You're spending $30,000, $50,000, maybe $100,000+ per month driving traffic to your site.
The clicks are coming in. Your CTR looks good. Your CPMs are acceptable.
But then... nothing.
97% of visitors leave without buying.
Your conversion rate is stuck at 2%, maybe 2.5% if you're lucky.
Here's what that's actually costing you:
If you're making $50,000/month on ads at a 2% conversion rate, a move to just 3% would give you 50% more revenue on the same traffic.
That's $25,000 in additional revenue. Every. Single. Month.
$300,000 per year left on the table because your funnel is broken.
And the worst part? You probably don't even know what's broken.
Is it your headline?
Your social proof placement?
Checkout friction?
Value perception?
Mobile experience?
All of the above?
Most brands obsess over getting more traffic when the real problem is converting the traffic they already have.
It's like pouring water into a leaky bucket and wondering why it's not filling up.
That's exactly what the Conversion Certainty Checklist™ does.
It's a 122-point diagnostic system that systematically audits your entire funnel and identifies every single thing killing your conversions.
Not vague advice like "improve your copy" or "add social proof."
Specific, actionable points like:
Point #47: Does your headline explain how your solution works (mechanism), not just what it does (benefit)?
Point #83: Are your testimonials addressing specific objections, or are they generic praise?
Point #112: How many form fields do you have at checkout? (Each extra field costs you 10% of conversions)
Point #89: Is your offer stack visualizing the total value versus the price?
Every point has been proven across $2+ billion in tracked ecommerce revenue and 10,000+ A/B tests.
I.
Research Foundations
(16 Points)
Match your message to your traffic temperature. Speak in your customer's language, not marketing jargon.
II.
Page Elements
(18 Points)
Headlines, subheadlines, lead sections, visual hierarchy—the building blocks that capture and hold attention.
III.
Persuasion Drivers
(24 Points)
Testimonials, guarantees, scarcity, future pacing, offer stacks—the psychology that converts browsers into buyers.
IV.
Conversion Elements
(19 Points)
CTAs, trust symbols, pricing strategy, checkout optimization—the mechanics that close the sale.
V.
Validation & Testing
(15 Points)
Know what to test, when to test it, and how to prioritize for maximum impact.
VI.
Advanced Psychology
(18 Points)
Cognitive load, emotional journey mapping, commitment triggers—the deep principles that make persuasion work.
VII.
Blue Ocean Strategy
(12 Points)
Find untapped markets for your existing products. Stop competing, start dominating new categories.
The result?
You go from guessing what's broken to knowing exactly what needs to be fixed (in 3 hours or less), and in what order.
Result: Nearly $700,000 in additional profit
What they fixed: Headline mechanism (Point #47), objection-specific testimonials (Point #83), checkout friction (Point #112), value stack visibility (Point #89)
Result: $200,000+ extra profit per month
What they fixed: Direct response copy (Points #47-62), product images (Points #71-74), strategic upsells (Points #103-108)
Result: 3.9x revenue increase
What they fixed: Product pages (Points #15-38), funnel elements (Points #65-82), checkout optimization (Points #95-102)
Result: 3x improvement (sub-2% to nearly 5%)
What they fixed: All 122 points implemented systematically over 6 months
The Complete 122-Point Checklist
Organized into 7 conversion-critical categories. Every point explained with examples.
Implementation Tracker
Check off each point as you fix it. Know exactly what's done and what's next.
Prioritization Guide
Not all 127 points are equal. We show you which 10-15 to fix first for maximum impact.
Real Case Study Examples
See how other brands applied specific points and what results they got.
Platform-Agnostic Framework
Works with Shopify, WooCommerce, BigCommerce, custom builds—any ecommerce platform.
122-Point Diagnostic Framework
$7,500
Implementation Tracker & Prioritization
$2,000
Behavioral Psychology Principles
$1,500
AI CRO Strategist
$2,500
Total Value
$13,500
Because I already spent $200,000 and three years learning these 122 points the hard way.
You shouldn't have to.
This is the checklist I wish I had when I was burning through cash trying to figure out why my funnel wasn't converting.
Now it's yours for the cost of lunch.
Instant download. Start using it in the next 5 minutes.
Let me answer the questions you're probably thinking:
Is this too technical for me?
No. It's a checklist. If you can read, you can use it.
80% of conversion killers are copy and psychology: things you can change yourself in Shopify or WordPress without touching code.
The remaining 20% (like checkout optimization) you can hand to your developer with exact instructions on what to fix.
I already tried optimization and it didn't work.
You were guessing. Random A/B tests without a framework have a 17% win rate. That means 83% of your tests fail.
This checklist is built on 10,000+ tests with a 40%+ win rate because every point is backed by data, not opinions.
You're not guessing anymore. You're implementing changes that are statistically likely to work.
My product/niche is different. Will this work for me?
Yes.
This framework has been proven across 20+ verticals:
Supplements & Health
Beauty & Skincare
Fashion & Apparel
Pet Products
Home Goods
Electronics
Software
And more
The psychological principles are universal. Human buying behavior doesn't change based on what you're selling.
How long does this take to implement?
You don't implement all 122 points at once.
- Step 1:
Audit your site (60-90 minutes)
- Step 2:
Fix the top 10 highest-impact issues first (prioritization guide included)
- Step 3:
See conversion improvements within days
- Step 4:
Continue fixing points over weeks/months
Most brands see measurable lift after fixing just the first 10 points.
Why is this so cheap? What's the catch?
No catch. Agencies charge $5,000-$10,000 for conversion audits. They find the same issues this checklist finds in 90 minutes.
I'm pricing it at $97 because:
I want this in as many hands as possible
I already paid the tuition learning this
It's a digital product, my cost to deliver is near zero
The only "catch" is you have to do the work yourself. If you want someone to implement it for you, hire an agency. If you want to save $100K and do it yourself, buy this.
Run your site through this checklist.
If you don't find at least 10 specific, fixable conversion killers in your funnel, email me within 30 days.
I'll refund your $97 immediately + send you $20 for wasting your time. No questions asked.
Here's why I'm confident:
In three years of using this framework, I've audited hundreds of sites.
I've never seen an ecommerce funnel, even the "good" ones, that doesn't have at least 15-20 issues on this checklist.
Your site has them too. You just can't see them yet. This checklist shows you exactly where they are.
So the risk isn't on you. It's on me.
You have 30 days to use it, test it, and prove to yourself it works. If it doesn't, you lose nothing.
1
Click the button below
2
Complete your secure $97 purchase
3
Spend 60-90 minutes auditing your site tonight
4
Identify your top 10-15 conversion killer
5
Identify your top 10-15 conversion killers
6
Fix them starting this week
7
Watch your conversion rate climb from 2% → 3% → 4%+
8
Bank the extra $50K-$200K+ per month in profit
Keep doing what you're doing. Keep spending $50K+ on traffic you can't convert. Keep leaving $300,000/year on the table. Keep wondering why your competitors are scaling and you're stuck.
Spend $97 and 90 minutes tonight. Find what's broken. Fix it. Scale profitably.
I already paid $200,000 learning these 122 points.
You don't have to.
P.S. Every day you delay costs you $1,500-$2,500 in lost revenue from conversions you're missing. That $97 pays itself back in less than an hour of improved performance.
P.P.S. Still not sure? Remember: This is protected by the "Find 10 Issues or It's Free" guarantee. You have zero risk. The only way you lose is by not trying.
P.P.P.S. If an agency quoted you $10,000 for a conversion audit and promised to find these same 122 issues, would you pay it? This is the same framework for $97. The only difference is you do the 90-minute audit yourself.
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